Personal knowledge management for Marketing

"Marketing is not about trickery or even insincerity. It's about spreading ideas that you believe in, sharing ideas you're passionate about... and doing it with authenticity."
- Seth Godin

For many people, "marketing" is the promotion of products, especially advertising and branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer centered.

Marketing is often divided into Product, Pricing, Promotion and Placement. Then services marketing adds People, Process, Physical Evidence and even Packaging.

With the rise of the internet, marketing professionals had to learn about:
- internet presence ("homepage")
- affiliate marketing
- banners
- adwords
- SEO (Search Engine Optimization)

Popular types of marketing:
- viral marketing ("word of mouth")
- permission marketing
- remarkable marketing ("purple cows")
- story marketing ("all marketers are liars")
- bonus marketing ("free prize inside")
- evangelism marketing

And what about telemarketing, e-mail, direct mail, print advertising, pay-per-click, television advertising etc ?

Did anyone mention information overload ?

Being a marketing professional means dealing with a lot of different topics, often with a lot of products and (hopefully) with a lot of customers.

Use PpcSoft iKnow as a light-weight CRM (Customer Relationship Management) tool to aid in the marketing effort or, if you already have an existing CRM system, use PpcSoft iKnow as a 'help manual' and aid for your CRM system.

If your existing CRM system covers all your needs
- then maybe you don't need PpcSoft iKnow after all.

If you still feel overwhelmed by the information overload
- try PpcSoft iKnow for free and see if it helps you or not.